Digital Marketing Lead

Location: Pittsburgh, PA

Department: Marketing

Type: Full Time

Min. Experience: Mid Level

Company Overview

BoardBookit is growing its sales and marketing team and is searching for an energetic and accomplished candidate to fill the role of Digital Marketing Lead. This position reports to the Director of Marketing and will be responsible for helping BoardBookit reach its marketing goals through their website, blog, email marketing, social media and online search.

Sound interesting? Read on to view the full list of responsibilities and requirements for the position below:

Responsibilities and Duties

Responsibilities:

  • Copywriting (website content, blog articles, email newsletters, whitepapers, press releases, copy editing and social media)
  • Social media management (Facebook, Twitter, LinkedIn)
  • Execute on all digital marketing, including SEO/SEM, display advertising campaigns
  • Website content management and online marketing-related tasks
  • Email marketing management through marketing automation tool
  • Track key performance metrics and generate reports

Requirements:

  • Bachelor’s degree in marketing or related field
  • Three to five years proven work experience and successful track record in digital marketing/lead generation
  • Adept at creative strategies to affect KPIs
  • Excellent copywriting skills and understanding of social media and online marketing
  • Thorough knowledge of search ranking and optimization factors and key algorithm updates
  • Proficiency in web analytics software and keyword tools
  • Experience with data-driven SEO analysis and optimization
  • Detail oriented and organized
  • Professional, dependable and self-motivated
  • Easily learns and adapts to new technology, software and responsibilities.

Please send resumes to:  Careers@boardbookit.com

 

 

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