Director of Marketing

Location: Pittsburgh, PA

Department: Marketing

Type: Full Time

Min. Experience: Experienced

Company Overview

Diamond Kinetics’ (diamondkinetics.com) enhances the games of baseball and softball by creating engaging experiences that help players improve and also have fun. We are the market leader in mobile motion technology and information that enables player development, superior equipment fitting, objective scouting and recruiting, and engagement-driven entertainment. We do this leveraging an exclusive license to issued patents from the University of Michigan and the University of Pittsburgh, deep technical expertise, key strategic partnerships and our love for the game. 

Diamond Kinetics is a fast-paced, performance-driven company where responsibility comes fast and exceeding expectations is the expectation. The work is challenging but exciting, especially for those who love sports. We believe in stretching for growth as a company, and as professionals, and seek competitive, self-motivated people as teammates who do the same.

Job Summary

You have classically trained consumer marketing skills and have been successful delivering results on large brands/businesses, but yearn to run your own business. Corporate life feels slow, limiting, and at times outright frustrating. You have sought out entrepreneurial or "skunk works" projects, perhaps even eschewing big company life for the thrill of an early-stage venture. You enjoy the challenge of generating step-change growth, with limited resources, in very dynamic markets. 

You understand and value data, but are just as comfortable applying logic and intuition in making business decisions. You are competitive and hate losing. When someone tells you that "you can't" you smile and take that as a challenge to prove them wrong. You prefer to roll up your sleeves and work with your team more than direct their efforts from your office. You mentor others and take great joy in seeing those around you grow professionally. You seek out the hard, the risky; see the 'diamond in the rough' and take the path less traveled to reveal it.

Responsibilities and Duties

  • Highlight the responsibilities. Make sure your list of responsibilities is brief but comprehensive. Also emphasize the duties that may be unique to your organization.
  • Outline the day-to-day activities of the position. This will help candidates understand the work environment and activities that they will be exposed to on a daily basis. This level of detail will help the candidate determine if the role and company are the right fit, helping you attract the best candidates for your position.
  • Specify how this position fits into your organization. Indicate to whom the role reports and the function of this position within your organization. This helps candidates see the bigger picture and understand how they can impact the business.

Job Function and Purpose

The Director of Marketing leads the marketing, customer experience and e- commerce team within Diamond Kinetics. The role is responsible for generating consumer demand, translating into revenue to achieve company targets, and ensuring customer and consumer delight throughout their entire experience.

Success in this role is defined by: leading and maintaining a high performance team, developing marketing and customer support strategies aligned with company strategy, building executional plans that deliver results, and accomplishing big things with small budgets.

Know the Market:

Understand the amateur baseball and fast pitch softball markets maintaining and expanding deep insights on players, parents, coaches, and key influencers
Be the organizational expert on direct and indirect competitors, their strategies, products/technologies, strengths/weaknesses and leverage this knowledge to create strategic advantages
Anticipate, insulate against and pre-empt competitive threats

Develop Marketing Strategies and Plans:

 

Translate organizational and product strategies into marketing strategies and executional plans that drive achievement of strategic and financial targets
Using market insights and data and analytics, develop customer segments and tailor plans to maximize conversion and long-term organizational value
Ensure plans are aligned and contribute to brand equity maintaining a consistent and appropriate “voice”
Coordinate and align plans across all stakeholders internally and partners externally to ensure a holistic and synergistic brand impact across all channels and partners
Apply fiscal rigor and discipline in establishing budgets, objectives, and reliable measures of impact and ROI

Drive Execution and Results:

Establish challenging goals, set clear expectations, and hold self and team accountable for their delivery
Lead team and personal execution of plans to deliver the expected results
Delegate responsibility appropriately balancing business needs and individual capacity and capability
Drive focus and prioritization in the midst of a dynamic market and rapid change; persist in the face of obstacles

Create Customer Loyalty:

Demonstrate and champion a “customer first” mentality through team and across the organization
Develop and optimize processes to support the customer and product experience; ensure “delight” throughout all stages
Develop and maintain consistent customer feedback mechanisms and integrate into product development process
Translate and facilitate customer “delight” into positive word-of-mouth, advocacy and product reviews

Lead and Develop the Team:

Build, lead, and maintain a high performing team; build “bench strength” within the teamSet and model high standards of performance; hold self and team accountable
o Take an active role in the professional development of each member of the team

 

Qualifications

Competencies Required:

• Think strategically
• Engage and inspire people
• Establish sound plans and manage their execution
• Drive for results and own them
• Manage and improve processes
• Think and act with urgency
• Excellent listening, verbal and written communication skills
• Strong financial acumen and business judgment

Experience Required:

B.A., B.S. or equivalent degree in Marketing or equivalent field of study
• 6-10 years of consistent success consumer marketing and subscriber-
based consumer software or mobile entertainment at increasing levels of
responsibility
• Experience building and leading a high performance marketing team and
managing third-party providers
• Expertise in all aspects of consumer engagement and subscription
conversion through digital, email, social and event marketing and
measuring impact and ROI
• Expertise in driving e-commerce through own website and online retailers
• Proficient in managing publicity and earned media
• Proficient using MS Office, CRM systems, SQL and all social platforms

Additional Desired Experience:

MBA strongly preferred
• Played competitive-level amateur baseball or fast pitch softball
• Experience managing a customer service/support function and team 
• Ownership and management of brand and/or category P&L’s Start-up and/or early-stage company experience

Additional Information

Applicants must currently reside in the Pittsburgh area or be willing to relocate with minimal organizational assistance
• Unique, exciting opportunity to work in a fast-paced, early stage sports technology company
• Flexible work environment
• Competitive compensation package including salary, bonus, stock options and
401K plan
• Occasional overnight travel required including some weekends and holidays
• Diamond Kinetics is an equal opportunity employer

Please forward resumes to CJ Handron at cjhandron@diamondkinetics.com.

Diamondkinetics Inc. is an equal opportunity employer that does not discriminate in employment and ensures equal employment opportunity for all persons regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, military veteran or any other classification protected by law.

 

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