Program Marketing Manager

Location: Pittsburgh, PA (Hybrid – Some In-Office and Evening/Weekends Events Required)

Type: Full-Time

Reports To: Director of Marketing

About Innovation Works

Innovation Works (IW) is one of the nation's most active seed-stage investors and a vital part of the technology and entrepreneurial ecosystem in Southwestern Pennsylvania. As a non-profit economic development organization, IW supports tech startups by providing capital, business mentoring, and networking to help founders build sustainable businesses and create high-quality jobs in the region.
With a nimble team of 39 dedicated professionals, IW values innovation, collaboration, and high-impact work in a dynamic and mission-driven environment.

Position Overview

Innovation Works is seeking a proactive and highly organized Program Marketing Manager to plan and execute founder-focused marketing campaigns and signature events, including the Innovation Works Venture Expo, AI & Robotics Venture Fair, and UpPrize. The ideal candidate will excel at bringing stories and experiences to life across digital and physical platforms.

This hands-on role requires strong attention to detail, content creation capabilities, and excellent project management skills. The Marketing Manager will collaborate across teams, but must also be able to execute independently. While there are no direct reports, the role is pivotal in cross-functional coordination.

Primary Responsibilities

- Plan and execute marketing campaigns targeting current and future founders.

- Develop campaign messaging, timelines, and content in collaboration with the Director of Marketing and program leads.

- Manage logistics and execution of founder-focused events, including Venture Expo, AI & Robotics Venture Fair, and UpPrize.

- Write and edit multi-format content: emails, blogs, social media, landing pages, and event scripts.

- Coordinate closely with internal teams, vendors, and partners to ensure campaign success.

Secondary Responsibilities

- Support website updates and ensure alignment with campaign goals (via WordPress or Webflow).

- Assist with managing HubSpot-based campaigns and contact segmentation.

- Track campaign performance using analytics tools like Google Analytics and HubSpot.

- Contribute to event collateral design and ordering promotional items.

Qualifications

Required:

• - 5+ years of experience in marketing with a focus on campaign and content execution.
• - Proven experience in virtual and in-person event planning.
• - Strong writing and editing abilities.
• - Proficiency with HubSpot, Google Workspace, Canva/Adobe Suite, and Zoom.
• - Organized and independent, yet collaborative.

Preferred:

• - Experience in startup, tech, or economic development sectors.
• - Familiarity with Salesforce and CRM systems.
• - Basic design and website CMS knowledge.

Attributes for Success

• - Detail-oriented and highly organized.
• - Self-motivated problem-solver.
• - Adaptable and mission-driven.
• - Collaborative team player.

Compensation & Benefits

• - Competitive salary commensurate with experience.
• - Health, dental, and vision insurance.
• - Generous paid time off and holidays.
• - Hybrid work flexibility.
• - Professional development support.

To Apply

Please submit your resume, a cover letter detailing your interest and qualifications for this role, and 1–2 samples of relevant work (event plans, digital campaigns, etc.) to __________.

Innovation Works is an equal opportunity employer and values a diverse workforce. We encourage applications from all qualified individuals without regard to race, ethnicity, gender, sexual orientation, gender identity, religion, age, disability, or veteran status.

Innovation Works is committed to providing equal employment opportunities to all employees and job applicants. We do not tolerate discrimination or harassment of any kind. We value individual dignity, respect the rights of every person, and uphold a workplace environment built on fairness, personal responsibility, and equal opportunity for all.